I believe all it takes is the right product to be successful. The internet has a plethora of product, so the question is how do you find the right product?
I knew in order to have a chance of being successful, I had to focus on a niche and provide a value. I started to concentrate on product within my field of expertise which is diamonds and jewelry. The most popular item purchased in volume at any big box retailer (Zales, Fred Meyer Jewelers, Samuels, JC Penney) and the internet sites (Blue Nile, Amazon.com, Overstock.com) are diamond solitaire studs.
The problem I face is why would someone what to buy diamond studs from Diamond Works? Well, the only chance I have to overcome that bottle-neck is to provide items that cannot be found elsehwere on the internet while at the same time being better than competitive and have a larger perceived value.
So there you have it. I cater to off-sized diamond studs which basically means non-traditional sizes. Browse the site and I look forward to your purchase and/or feedback. Thanks for looking.